We are creative insight specialists focused on understanding and identifying behaviors, motivations and market opportunities.
With extensive experience meeting the research needs of Financial, Health Care/Health Insurance, Legal Services, Manufacturing, Non-Profit, Retail, and Utility/Energy organizations, JRB Insights will help you better understand the people and decisions that impact your market.
Expertise
- Ad testing; pre and post campaign awareness
- Audience profile
- Brand assessments
- Customer satisfaction/Loyalty/Net Promoter Score
- Demographic analysis
- Image and awareness tracking
- Market assessments
- Market opportunities and barriers to entry
- Market segmentation
- New Product/Service development/assessments
- User experience
Core Competencies
- Clarify and crystallize research objectives from situational analyses.
- Assess and utilize traditional and emerging research methodologies to measure target audience opinions.
- Design research instruments that accurately capture consumer and business population opinions and feedback.
- Experienced focus group moderation and depth interviewing.
- Knowledgeable provider of statistical analysis, verbatim assessments and segment analysis.
- Expert report-writing and presentation skills to provide audiences with a clear understanding of findings and implications to enable informed decision making.