We are creative insight specialists focused on understanding and identifying consumer behavior, motivations, and market opportunities.
With extensive experience meeting the market research needs of Financial, Health Care/Health Insurance, Legal Services, Manufacturing, Non-Profit, Retail, and Utility/Energy organizations, JRB Insights will help you better understand the people and decisions that impact your market through effective research methodologies.
Expertise
Ad testing, along with pre and post campaign awareness, plays a crucial role in understanding consumer behavior. An audience profile is essential for effective market research, while brand assessments help gauge customer satisfaction, loyalty, and Net Promoter Score. Demographic analysis, combined with image and awareness tracking, contributes to comprehensive market assessments. Identifying market opportunities and barriers to entry is vital, as is effective market segmentation. Furthermore, new product and service development assessments rely on robust research methodologies to enhance user experience.
Core Competencies
Clarify and crystallize research objectives from situational analyses to enhance understanding of consumer behavior. Assess and utilize both traditional and emerging research methodologies to effectively measure target audience opinions. Design research instruments that accurately capture insights and feedback from both consumer and business populations. With experienced focus group moderation and depth interviewing, gather qualitative data that reflects true market sentiments. As a knowledgeable provider of statistical analysis, verbatim assessments, and segment analysis, ensure comprehensive insights. Expert report-writing and presentation skills provide audiences with a clear understanding of findings and implications, enabling informed decision-making based on sound market research.